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Arkansas Health Insurance Marketplace Issues Marketing and Outreach Request for Proposals

Arkansas Health Insurance Marketplace Issues Marketing and Outreach Request for Proposals

LITTLE ROCK, ARK. (January 16, 2015)   The Arkansas Health Insurance Marketplace released a Request for Proposals (RFP) for marketing and outreach services for the purpose of obtaining a qualified vendor to research, plan, implement and evaluate a strategic and integrated Marketing and Outreach program. The vendor will support the Small Business Health Options Program (SHOP) Marketplace for the plan years 2016 and 2017 and the Individual Marketplace (IM) for plan year 2017.  

The Marketing and Outreach RFP is posted on the AHIM website at www.armarketplace.com

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Background:  Act 1500 of the 2013 Regular Session of the 89th Arkansas General Assembly created the Arkansas Health Insurance Marketplace to establish a private, nonprofit, health insurance marketplace for Arkansas.