Mission Statement

The Arkansas Health Insurance Marketplace seeks to provide Arkansans with the highest value health insurance options. Our mission is to increase access to health insurance through innovative and practical solutions, and a simplified customer interface.


  • Increase access to high quality health plans, through consumer education;
  • Organize a transparent and accountable insurance marketplace to facilitate consumer; choice
  • Provide an efficient, accurate, and consumer-friendly eligibility determination process;
  • Enhance health plan competition in key areas of price, access, quality, and service.